PROWINE ASIA 2017 – ASIA WINE SUMMIT

The Asia Wine Summit tackles the important current and emerging issues facing wine professionals in Asia. With cutting edge topics, sought-after speakers and a dynamic open forum, wine professionals are invited to join this fascinating business-focused symposium designed to boost the success of their wine-related businesses.

“Uncorking Sales:  Teach Your Servers About Wine – How Wine Educators Build Asia’s Wine Market”

When it comes to educating front line sales and service staff about wine, the key to effective and sustained learning is a quality mix of educators and diverse training situations. We’ll set the scene, examining consumers – their behavior, expectations and demands in this market – before moving onto specific modes of education. From formal education and distance learning, to on-the-job training, product updates from wine boards and brands, the media and more, this seminar will examine strategies for success in building Asia into a world-class sales and service market to foster sustainable market growth.

Date        8-May

Time        17:00-18:30

Venue      Hall 5D (Level 5), Wine Forum

Speakers

Christina CHOI International Development Advisor, WSET	Murray MACKENZIE Education Specialist (Integrated Learning), School of Hotel and Tourism Management, HK Polytechnic University	Yang LU Corporate Director of Wine, Shangri-la International Hotel Management Ltd

“E-commerce: Market by Market – Disruptive Wine Trends in Asia”

Get a dose of the disruptive! From the biggest mainstream e-commerce platforms in the market, to targeted emerging players, e-commerce is a major force in Asia’s wine markets. But how to decipher the tools, tricks and state of play for each platform, and devise the best approach for your business? We’ll examine: the trends – what sells and what doesn’t; the buying habits of consumers in this space; customer engagement strategies of the most successful brands; and, of course, key technologies to be up-to-speed with – payment tools, search optimization, marketing strategies and more to help make e-commerce easier.

Date        9-May

Time        10:45-12:45

Venue      Hall 5D (Level 5), Wine Forum

Speakers

Sabrina HOSFORD Global Head of Retail Sales & Marketing, Cru World Wine	Sarah HELLER Wine Writer & Beverage Industry Consultant, Heller Beverage Advisory	Winnie NG Head of Sales, Apsis International

“Talk to Me: Marketing by Gender – Does It Work in Asia?”

Gender is on the agenda, with Asia’s most sought-after marketing and beverage experts weighing in on the gender marketing debate to offer the wine trade insights, analysis and guidance in this complex area.  What are the latest global trends? Does it work in Asia? What are the success stories in wine and spirits? This panel will discuss if and how brands, marketers, and sales people should approach gender-based marketing in Asia, along with the inherent risks in this particular field. From marketing consultants, brands representatives, researchers and industry professionals, get each angle of the gender-based marketing debate from those in the know.

Date        10-May

Time        10:45-12:15

Venue      Hall 5D (Level 5), Wine Forum

Speakers

Gemma SWINGLEHURST Account Director, J. Walter Thompson Hong Kong	Martin NEWELL Senior Brand Manager, Luxury Spirits, Moët Hennessy Diageo	Tommy TSE Communications Manager, Greater China Treasury Wine Estates

Please click here to register Asia Wine Summit.