The Whisky Ambassador

Spirits Certificate Course

Spirits Certificate CourseWhisky Ambassador

The Whisky Ambassador

This program is designed for anyone who wishes to gain thorough knowledge and confidence around whisky.

Developed by The Whisky Ambassador Ltd., it is UK’s only accredited training scheme for the selling of Whisky, particularly Scotch Malt Whisky. Upon completion, participants will get the The Whisky Ambassador certificate accredited by BIIAB, UK’s leading provider of qualifications for the licensed trade.

For hospitality industry, the course can help you:

  • Get guests, visitors and customers enthused and interested in the wide and varying Whisky landscape
  • Learn how to sell better product, in a more professional way, and eventually to heighten service levels and profits

For non-industry whisky lovers, the course can help you:

  • Deepen your knowledge and learn how to share your love for whisky with others in a professional way
  • Equip yourself with a BIIAB accredited certificate for career development in Hong Kong and UK
There are two levels in The Whisky Ambassador program:
  • The Whisky Ambassador
    • Fundamentals of Scotch whiskies, including knowledge about history, regions, categories and production
    • Duration: 5 hours / 10 hours (including Irish, Japanese and North American whiskies)
  • The Advanced Whisky Ambassador
    • In-depth knowledge about about Scotch whisky production
    • Food and whisky pairing experiences
    • Duration: 3 days

30 multiple-choice questions (70% passing grade)
A practical tasting test

Course Structure

4.5 tutoring hours
45 minutes Exam

Topics covered

  • Whisky Areas of Scotland and influence to the Style
  • History of Scotch Whisky
  • Whisky Production, and the Family of Whisky explained (single malt, single grain, blended, blended malt, blended grain)
  • Other World Whiskies
  • Nosing and tasting, in a systematic approach
  • Whisky Mixers and Cocktails
  • Whisky Sales Technique
Certification Body

The Whisky Ambassador Ltd.


No previous knowledge required
Examination applications must be over 18+

Whisky Ambassador + Gin Ambassador : 10% off

2 persons : 10% off

Package prices cannot be used in conjunction with other promotion

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