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New To Market [Austrian Wine Workshop for Trade]

17th September 2021 @ 4:30 pm - 5:30 pm

Cutting Edge & Iconic Wineries Seeking HK Partners

Attracting Michelin-starred lists, seasoned wine geeks, quality-seeking quaffers and the world’s top somms, Austria’s wineries are essential partners for all quality merchants and on-trade outlets. With the category’s growing popularity yet to saturate the Hong Kong market, now is a crucial moment to snap up a renowned, unsigned property (or two!) for your portfolio. With a staggering assortment of icons, cutting edge and classic properties currently unrepresented and poised for local partnerships, we’ve hand-selected the “best of the best” for you to sample, discover and match-make with. Most are Suckling top 100 properties, and boast celebrated listings from Dinner by Heston to Aldo Sohm’s Wine Bar to La Trompette and countless more famed global lists. This is a rare chance to identify, connect with and pursue top names for your portfolio and be poised for success in this sure-fire category. 


  • 3:45pm: Registration & “Austrian Wine Bar”
  • 4:30pm: Trade Workshop starts
  • 5:30pm: Workshop ends. “Austrian Wine Bar” until 6pm

Wine List for Workshop: Click Here

Wine List for Austrian Wine Bar (subjected to availability): Click Here


WhatsApp to MWM Wine School (click here / +852 94368054) Email (school@mwminternational.com) your Name, Email, Job Title and Company

Austrian Wine Immersion Day

Austrian Wine Immersion Day is the ultimate Austrian wine tasting and discovery opportunity for Hong Kong wine professionals in 2021. With bespoke themes developed by Master of Wine Debra Meiburg and Master Sommelier Darius Allyn, the schedule comprises THREE mini-masterclasses, designed specifically for different sectors of the industry, including:

  • Green Wines: Sustainable, Organic, Biodynamic & Natural Wines – Open to Media & Educators
  • I See Red: Austria’s Elegant, Fresh & Age-worthy Red Wines – Open to Sommeliers
  • New To Market: Iconic Wineries Seeking the Perfect HK Partner – Open to Importers

Coupled with a themed tasting bar following each masterclass, it is an unparalleled opportunity to discover trending sustainable and natural wines; revered wineries seeking a Hong Kong importer; and top quality Austrian wines already in the market and available to Sommelier and the on-trade.

Premium, exclusive, yet always delivering an incredible quality to value proposition, Austrian wine is thoroughly on-trend, in-demand in Hong Kong but refreshingly unsaturated, making now the perfect time to discover gems for your portfolio, lists and reporting.

Austrian Wine



17th September 2021
4:30 pm - 5:30 pm
Event Categories:


The Hong Kong Management Association
14/F, Fairmont House, 8 Cotton Tree Drive
View Venue Website


MWM ensures all events being conducted in the highest standards of professionalism, quality and punctuality. However, due to unforeseeable circumstances, we might adjust our events to ensure they are delivered safely without severe interruption to participants’ plan. During lockdown, such measures may include changing a face to face session to online session, or rescheduling the session to after lockdown. You may refer to here about our working procedures. We look forward to your kind understanding. Thank you!

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