What is the Italian Wine Maestro Certification Course?

MWM Wine School is pleased to launch the Italian Wine Maestro course of the Vinitaly International Academy (VIA) certification study program. This course introduces students to the wealth of Italian native grape varieties that are fundamental to understanding Italy’s complex and fascinating wines.

As the complementary base course to VIA’s education system, Italian Wine Maestro is not only the foundation course to the higher-level Italian Wine Ambassador qualification but also resonates with the continuous contribution from the evolving VIA world community. Ultimately, the VIA qualifications aim to be the gold standard of Italian Wine Education, under the guidance of its founder Stevie Kim, VIA Chief scientist Prof. Attilio Scienza and supported by the Institutional Advisory board members.

The purpose of VIA Program?

There are currently three levels of certification available through the VIA program: Italian Wine Maestro, Italian Wine Ambassador and Italian Wine Expert, the latter being VIA’s highest qualification level.

The goal of the VIA certifications is to develop a cadre of enthusiasts who are highly knowledgeable about Italian wine, can speak and write about Italian wine with authority, and will be credible representatives of the Vinitaly International Academy. Students who successfully pass this course and wish to further their study may apply to enrol in the rigorous VIA study program held annually in Verona and abroad (including Hong Kong), wherein students pursue either the Ambassador or Expert credentials.

Who is this program for?

This program aims to develop a group of highly knowledgeable and skilled specialists who are able to speak and write about Italian wines with authority and will be credible representatives of Vinitaly International Academy. Students may include but are not limited to, Italian wine lovers, sommeliers, trade professionals, wine buyers, educators and wine writers.

Learning Outcomes

Outcome One: The theory of Italian wine and native wine grapes

1) Understand and explain the history, geography, wine laws and labelling of Italian wines and styles.

2) Describe and understand the key factors that influence the characteristics and differences between Italian native grape varieties.

3) Describe and understand the key production factors that influence the characteristics and differences between Regional Italian wine styles, including sparkling, dry, fortified & sweet wines.

4) Be able to provide accurate, authentic and credible information and advice on Italian wines.

Outcome Two: The analytical tasting of Italian wine

  • Identify and assess the characteristics & quality of Italian wines and styles correctly.


Unit One (1 hour): Written exam

50 Multiple Choice

Unit Two (20 minutes): Tasting exam

One white and one red

Passing grade: 65%

(A number of outstanding students from the VIA Maestro course may be eligible for direct entry to the VIA Ambassador Certification course.)

Course Structure

24 tutoring hours


Ideally, students should come to the course with a basic understanding of viticulture and winemaking techniques, as this will not be covered in the scope of this course, and that knowledge is required in order to fully grasp the concepts covered in the VIA course. Prior wine education such as WSET level 2/CSW/ISG level 1/or the Court of Master Sommeliers Introductory Level certification may be helpful but are not considered as compulsory.

All applicants must be over 18+

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