As the festive season approaches, lifestyle-conscious Hong Kongers are becoming increasingly aware of the over-consumption and waste issues presented by the holiday season. From over-packaging, to single-use plastic decoration items, to fast fashion, and food and beverage waste, many are actively seeking to understand and more carefully calculate their consumption choices.
Since popping the cork on a bottle of bubbles an essential ingredient at many Christmas and New Year parties, the Consorzio di Tutela della DOC Prosecco – the institution which aims to coordinate and manage the Denomination of Controlled Origin, producer of the world’s most popular sparkling wine – has shared its renewed sustainability initiates and a list of sustainable and environmentally-conscious producers available in Hong Kong to enable consumers to make better bubbles choices.
Prosecco DOC saw record sales in 2021, topping nearly 628 million bottles globally, making it the sparkling wine of choice for many – particularly at celebratory functions and events.
In 2022 the Consorzio di Tutela della DOC Prosecco announced a series of new and ongoing projects tackling key sustainability issues, while also sharing their increased attention on terroir zoning and strengthening biodiversity.
We are working on a sustainable management system of the entire production chain based on the Standard Equalitas, but also on a protocol that could support wineries to achieve a continuous improvement of their winemaking processes, elevating products and territory. The DOC Consortium, in collaboration with the software-house Apra and its partners Enogis and Analysis, has developed a digital system bringing together vineyards and wineries data, which is sent to a carbon and water-footprint calculator connected to the Consortium’s platform. This system allows us to calculate the environmental indicators of the Denomination, as well as the ones of each individual vineyard or winery.
Stefano Zanette, president of the Prosecco DOC Consortium
Meanwhile, a biodiversity project led by the Consortium, is Mosaico Verde, aiming to increase Italy’s biodiversity by planting 300,000 new trees, along with protecting 30,000 hectares of existing forest.
In addition, a “bee bio-monitoring” project is in development as an environmental indicator.
Beyond the Consortium’s own initiatives, many of its member wineries have long-been perusing sustainability projects.