MWM has been appointed by National Wine Agency of Georgia of the Ministry of Agriculture of Georgia since 2014, as the exclusive PR agency for Greater China and Hong Kong.
The Georgian National Wine Agency approached MWM in 2014 wanting to dip their toes into the Greater China market. An almost unknown entity as this time, MWM created a year-round program of educational events, media relations, influencer engagement and content production to launch the region into Hong Kong and China. Via a sustained annual marketing, multi-media production, events and communications strategy, MWM has worked with GNWA for 3 years to put Georgian wine in the top 10 wine imports into China in 2016.
With XX% growth in imports in 2014, XX% in 2015 and XX% in 2016. China is now Georgia’s second biggest export market, and pegged as its most important future market, with exponential growth forecast. With an evolving and dynamic annual strategy for continuing to grow awareness, knowledge, attention and sales, MWM continues to grow market share for Georgian wines in Greater China.
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