Looking to make an impact at VINEXPO, one of the largest most important wine trade fairs in the world, The California Wine Institute sought a high visibility event which showcased it as an innovative, forward-thinking wine region, whose wines have evolved in recent years. The end result was a star-studded, red carpet-style breakfast, which took all in the wine industry by surprise, but captured the unique spirit of California via the event content, styling, multi-media production and more. An exclusive event, with extensive waiting list, the breakfast was the talk of VINEXPO creating a major buzz for California wines throughout the show, and a XX% <<increase in trade clients xxxxxx>> at the Fair.