The Advanced Whisky Ambassador
Why Advanced Whisky Ambassador?
Developed by The Whisky Ambassador Ltd., it is UK’s only accredited training scheme for the selling of Whisky, particularly Scotch Malt Whisky. Upon completion, participants will get the The Whisky Ambassador certificate accredited by BIIAB, UK’s leading provider of qualifications for the licensed trade.
For hospitality industry, the course can help you:
- Get guests, visitors and customers enthused and interested in the wide and varying Whisky landscape
- Learn how to sell better product, in a more professional way, and eventually to heighten service levels and profits
For non-industry whisky lovers, the course can help you:
- Deepen your knowledge and learn how to share your love for whisky with others in a professional way
- Equip yourself with a BIIAB accredited certificate for career development in Hong Kong and UK
Join AWA in MWM Wine School
- Get the Study Guide: Whisky and Other Spirits: Technology, Production and Marketing by Graham Stewart, Julie Kellershohn & Inge Russell
- Tasting samples for whisky experiences
- Examination sit (one-time)
- Certificates & pins for those who pass the examination
Who Should Attend?
- Hospitality industry
- Whisky lovers
What does the program cover?
- Whisky Areas of Scotland and influence to the Style
- History of Scotch Whisky
- Whisky Production, and the Family of Whisky explained (single malt, single grain, blended, blended malt, blended grain)
- Other World Whiskies
- Nosing and tasting, in a systematic approach
- Whisky Mixers and Cocktails
- Whisky Sales Technique
Pre-requisites?
No pre-requisites, but strongly recommend that students have completed WSET Level 2 Award in Spirits or Whisky Ambassador (Level 1)
Exam:
Online exam
The designer of the program – The Whisky Ambassador and Jo Graham.
The organisation is founded by Jo Graham who rallied together a group of industry experts and created The Whisky Ambassador programme from scratch. The program soon gained accreditation by both the BIIAB and CPD Standards – the first ever whisky training to be recognised by an awarding body – and has been delivered, in all its immersive, interactive glory, to over 4000 professionals and enthusiasts across the world. The Gin Ambassador follows in the footsteps of its whisky namesake – spreading similarly expert knowledge about one of the world’s most acclaimed spirits.
BIIAB
Founded in 2000, BIIAB is an UK awarding and End-Point Assessment Organisation of choice for work-based learning providers, employers and further education colleges.