WineSPIT Workshop #5 – Consumer Dynamics & Branding Strategies in Chinese Alcohol Market: A Case Study featuring Baijiu
WineSPIT Workshop #5 – Consumer Dynamics & Branding Strategies in Chinese Alcohol Market: A Case Study featuring Baijiu
Catch-up on the Chinese alcohol market! Name the #1 selling spirit in the world. Vodka? Nope. Whiskey? Not even close. It’s actually Baijiu. WineSPIT presents a deep look at Baijiu’s branding strategies and booming sales, which are now big in both Chinese and international markets. With particular attention to the successful case of Baijiu, we’ll contextualize China’s main […]